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4 Ways to Expand Your Business Presence Online with Google+
Image courtesy of Pixabay Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and...
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Top 10 Tips for Growing Your Instagram Account
Courtesy of Flickr | Jason Howie Instagram recently passed Twitter as one of the world’s most popular social media apps, so it’s time for companies to up their Instagram game. Using it properly, you...
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10 Types Of Visual Content Your Brand Should Be Creating [Infographic]
If you’re a small business owner and/or use the internet regularly, you’ve probably noticed how popular visual content has become. In an ever-changing world of technological growth, keeping up with...
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You Need Blab in Your Marketing Arsenal
Courtesy of Pixabay Wouldn’t it be great if you knew which topics were trending before everyone else? Or knew what your customers were interested in before they did? It’s time you start using Blab, a...
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How to Create Instagram Ads
Photo courtesy of Pixabay Now that Instagram ads are available to businesses, you’ve probably considered getting in on the action and creating your own. Instagram has over 300 million users and is...
View ArticleHow Social Media Impacts Shopper Decision-Making [Infographic]
Most business owners have started to realize just how important it is to maintain their reputation on social media. However, it’s easy to lose sight of how valuable it can be for creating sales and...
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Instagram Best Practices for Business
Image courtesy of Jason Howie via Flickr Creative Commons When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million...
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The Rise of Social Media in Online Retail [Infographic]
As we’ve stated before, social media has a huge impact on customers’ buying and shopping habits. While it only accounts for a small part of retail sales, business owners are starting to realize how...
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Instagram Analytics for Businesses That Want to Improve Their Social Listening
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are...
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How to Growth Hack Your Social Media Engagement [Infographic]
Getting tons of online recognition for your brand may seem impossible, but with time, dedication, and strategy, you can growth hack your social media engagement. By having an understanding of your...
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Can Social Recruiting Work for Your Office Space? [Infographic]
If you aren’t familiar with the term, social recruiting is the practice of recruiting candidates by using social media platforms as talent databases or for advertising job positions. One popular...
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The Optimal Length for Social Media Content [Infographic]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your...
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The Most Important Video Marketing Trends For 2016 [Infographic]
If you haven’t noticed by now, 2016 is most certainly the year of video! As communicators and business owners, it’s important that you take note of the upcoming trends in the many facets of marketing....
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The Ultimate Guide to Using Emojis in Email Marketing [Infographic]
If you’re on the internet or send text messages regularly, you’ve probably noticed that emojis are incredibly popular among people, young and old. Ever since Apple’s decision to add emoji support to...
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Facebook’s Many Ad Targeting Options [Infographic]
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As...
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How to Use Custom Snapchat Geofilters For Your Next Event
Photo via Unsplash Make your next event memorable with a high-tech personal touch. A great way to personalize your upcoming wedding or holiday party is with a custom Snapchat Geofilter. What is a...
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How to Use Social Media Ads and Paid Search to Increase Sales and Awareness
Photo via Unsplash What is more effective for your next online advertising campaign? Social media or traditional paid search? Read on to learn more about how each strategy works, the benefits of each,...
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How to Design the Perfect Logo [Infographic]
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than...
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The Importance of Social Media and Online Reputation Management
Image courtesy of Pixabay under Creative Commons 0 license No matter where you stand with regards to computers – you long for the days of handwritten letters or you can’t wait for our society to go...
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12 Common Social Media Mistakes and How To Avoid Them [Infographic]
The fast-paced and vast nature of social media makes it incredibly easy to make mistakes, but staying mindful of your actions will keep you from slipping up. Everyone has a different strategy and every...
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