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Tips for Vetting Out and Beating Your Competitors on Social Media

Photo courtesy of Unsplash under Creative Commons 0 license In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to...

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Social Media Tips from Marketing Pros [Infographic]

With constant updates and new features being rolled out consistently, social media can be difficult to keep up. However, there are a few key strategies you can implement to help you stay on the ball...

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2017 Social Media Demographics [Infographic]

There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet...

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Facebook Messenger Day: How it Can Help Your Business

Image courtesy of Pixabay under Creative Commons 0 license It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss...

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Video Blogging: An Essential for Small Businesses

Image courtesy of Pixabay under Creative Commons 0 license Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and...

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Social Media Marketing Cheat Sheet [Infographic]

The impact of social media marketing on your company’s overall reputation can’t be overstated. However, as we have mentioned before, not every social media channel will give you the same results. For...

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7 Tricks to a Solid Brand Identity

Image courtesy of Pexels under Creative Commons 0 license Brand identity is all about how a consumer perceives you. It involves a few different components, elements like logos, taglines, and the...

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The 5 Keys to Digital Marketing

Image courtesy of Pixabay under Creative Commons 0 license Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at...

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How Shoppers use Pinterest to Guide their Decisions [Infographic]

If you haven’t started marketing your product or services on Pinterest, it’s time to focus some of your attention on this highly successful platform. There’s a reason Pinterest has stayed so popular...

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Company Recon: How to Conduct Research on Instagram

Photo courtesy of Pixabay under Creative Commons 0 Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to...

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7 Questions to Answer to Get The Right Facebook Fans [Infographic]

In the beginning stages of building your Facebook presence, the numbers can be a little bit discouraging. It may seem difficult to compete with huge pages that have hundreds of thousands of likes, and...

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Why Advertising Money Must Be Spent on Social Media, Regardless of Your Business

Photo courtesy of Pixabay under Creative Commons 0 According to Pew Research Center, 70 percent of the nation uses social media to engage with people they know, read content, share information, and –...

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The Essentials for a Killer Newsletter Marketing Campaign

Photo courtesy of Pexels under Creative Commons 0 Per Livewire, 54% of the globe uses email – by the end of 2017, there will be 3.7 billion people who log on to get news, communicate with loved ones,...

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Top Five Content Marketing Tips

Image courtesy of Pixabay under Creative Commons 0 license Content marketing is a vital part of business, particularly small and medium-sized businesses. This is because smaller companies can’t rely on...

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Should You Hire An SEO Expert?

Photo courtesy of Pixabay under Creative Commons 0 SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above...

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What You Need to Know About the New Google Posts

Image courtesy of Pexels under Creative Commons 0 license Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it;...

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Live Streaming for Business [Infographic]

Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is...

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Will Social Media Ever Go Away?

Photo courtesy of Pixabay under Creative Commons 0 It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could...

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Social Media Content is the New Storefront [Infographic]

There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has...

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Content Marketing: Why It’s a Must-Do for Every Business

Image courtesy of Pixabay under Creative Commons 0 license Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about...

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