7 Questions to Answer to Get The Right Facebook Fans [Infographic]
In the beginning stages of building your Facebook presence, the numbers can be a little bit discouraging. It may seem difficult to compete with huge pages that have hundreds of thousands of likes, and...
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Why Advertising Money Must Be Spent on Social Media, Regardless of Your Business
Photo courtesy of Pixabay under Creative Commons 0 According to Pew Research Center, 70 percent of the nation uses social media to engage with people they know, read content, share information, and –...
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The Essentials for a Killer Newsletter Marketing Campaign
Photo courtesy of Pexels under Creative Commons 0 Per Livewire, 54% of the globe uses email – by the end of 2017, there will be 3.7 billion people who log on to get news, communicate with loved ones,...
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Top Five Content Marketing Tips
Image courtesy of Pixabay under Creative Commons 0 license Content marketing is a vital part of business, particularly small and medium-sized businesses. This is because smaller companies can’t rely on...
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Should You Hire An SEO Expert?
Photo courtesy of Pixabay under Creative Commons 0 SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above...
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What You Need to Know About the New Google Posts
Image courtesy of Pexels under Creative Commons 0 license Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it;...
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Live Streaming for Business [Infographic]
Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is...
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Will Social Media Ever Go Away?
Photo courtesy of Pixabay under Creative Commons 0 It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could...
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Social Media Content is the New Storefront [Infographic]
There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has...
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Content Marketing: Why It’s a Must-Do for Every Business
Image courtesy of Pixabay under Creative Commons 0 license Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about...
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How Long Does it Take to Rank in Google? [Infographic]
You work hard to boost your organic SEO, making changes across your website and social media profiles, but just how quickly will these changes affect your rank in Google? There are many factors...
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The Importance of Influencers
Photo courtesy of Pexels under Creative Commons 0 “Influencer” is among the buzzwords we marketing professionals like to throw around. But what exactly is an influencer? And, more importantly, why are...
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Drafting the Perfect Business Email [Infographic]
We send emails daily, almost nonstop. As digital-savvy professionals, we send so many emails that you might not even think twice before hitting the send button. The question is, “how do I ensure that...
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The State of Video Marketing in 2018 [Infographic]
Video marketing is all the rage for businesses large and small, and for a good reason! Video content is more popular than plain text with the average internet browser, online shopper, email subscriber,...
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Social Media Trends and Demographics in 2018
Photo courtesy of Unsplash under Creative Commons 0 license When you’re planning and implementing your marketing strategy, it’s helpful to have a deep knowledge of current social media trends. As the...
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The Current State of Social Media Algorithms [Infographic]
If you’ve been on social media for a while, you’ve likely seen the ups and downs of Facebook and Instagram’s algorithm changes. These changes can be frustrating and confusing for both the marketer and...
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The Importance of Blogging for Your Business
Photo courtesy of Unsplash under Creative Commons Zero license Consumers these days want more than the basic interaction with the businesses and products they use. Building a lasting relationship with...
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Protect Yourself and Your Business from Social Phishing
Image courtesy of Pixabay under Creative Commons 0 license Whenever we take part in social media, we must be aware of social phishing. Social phishing occurs when people use social media accounts –...
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Organic vs. Paid Social: What’s Best For Your Business?
Photo courtesy of Unsplash under Creative Commons 0 license There are many ways to approach marketing, but there’s no question that social media is one of the most effective ways to connect with...
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What You Need to Know About IGTV
Photo courtesy of Unsplash under Creative Commons 0 license Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is...
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