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Can Social Recruiting Work for Your Office Space? [Infographic]
If you aren’t familiar with the term, social recruiting is the practice of recruiting candidates by using social media platforms as talent databases or for advertising job positions. One popular...
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The Optimal Length for Social Media Content [Infographic]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your...
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The Most Important Video Marketing Trends For 2016 [Infographic]
If you haven’t noticed by now, 2016 is most certainly the year of video! As communicators and business owners, it’s important that you take note of the upcoming trends in the many facets of marketing....
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The Ultimate Guide to Using Emojis in Email Marketing [Infographic]
If you’re on the internet or send text messages regularly, you’ve probably noticed that emojis are incredibly popular among people, young and old. Ever since Apple’s decision to add emoji support to...
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Facebook’s Many Ad Targeting Options [Infographic]
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As...
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How to Use Custom Snapchat Geofilters For Your Next Event
Photo via Unsplash Make your next event memorable with a high-tech personal touch. A great way to personalize your upcoming wedding or holiday party is with a custom Snapchat Geofilter. What is a...
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How to Use Social Media Ads and Paid Search to Increase Sales and Awareness
Photo via Unsplash What is more effective for your next online advertising campaign? Social media or traditional paid search? Read on to learn more about how each strategy works, the benefits of each,...
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How to Design the Perfect Logo [Infographic]
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than...
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The Importance of Social Media and Online Reputation Management
Image courtesy of Pixabay under Creative Commons 0 license No matter where you stand with regards to computers – you long for the days of handwritten letters or you can’t wait for our society to go...
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12 Common Social Media Mistakes and How To Avoid Them [Infographic]
The fast-paced and vast nature of social media makes it incredibly easy to make mistakes, but staying mindful of your actions will keep you from slipping up. Everyone has a different strategy and every...
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Tips for Vetting Out and Beating Your Competitors on Social Media
Photo courtesy of Unsplash under Creative Commons 0 license In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to...
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Social Media Tips from Marketing Pros [Infographic]
With constant updates and new features being rolled out consistently, social media can be difficult to keep up. However, there are a few key strategies you can implement to help you stay on the ball...
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2017 Social Media Demographics [Infographic]
There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet...
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Facebook Messenger Day: How it Can Help Your Business
Image courtesy of Pixabay under Creative Commons 0 license It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss...
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Video Blogging: An Essential for Small Businesses
Image courtesy of Pixabay under Creative Commons 0 license Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and...
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Social Media Marketing Cheat Sheet [Infographic]
The impact of social media marketing on your company’s overall reputation can’t be overstated. However, as we have mentioned before, not every social media channel will give you the same results. For...
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7 Tricks to a Solid Brand Identity
Image courtesy of Pexels under Creative Commons 0 license Brand identity is all about how a consumer perceives you. It involves a few different components, elements like logos, taglines, and the...
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The 5 Keys to Digital Marketing
Image courtesy of Pixabay under Creative Commons 0 license Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at...
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How Shoppers use Pinterest to Guide their Decisions [Infographic]
If you haven’t started marketing your product or services on Pinterest, it’s time to focus some of your attention on this highly successful platform. There’s a reason Pinterest has stayed so popular...
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Company Recon: How to Conduct Research on Instagram
Photo courtesy of Pixabay under Creative Commons 0 Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to...
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