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The Rise of Social Media in Online Retail [Infographic]
As we’ve stated before, social media has a huge impact on customers’ buying and shopping habits. While it only accounts for a small part of retail sales, business owners are starting to realize how...
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Instagram Analytics for Businesses That Want to Improve Their Social Listening
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are...
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How to Growth Hack Your Social Media Engagement [Infographic]
Getting tons of online recognition for your brand may seem impossible, but with time, dedication, and strategy, you can growth hack your social media engagement. By having an understanding of your...
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Can Social Recruiting Work for Your Office Space? [Infographic]
If you aren’t familiar with the term, social recruiting is the practice of recruiting candidates by using social media platforms as talent databases or for advertising job positions. One popular...
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The Optimal Length for Social Media Content [Infographic]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your...
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The Most Important Video Marketing Trends For 2016 [Infographic]
If you haven’t noticed by now, 2016 is most certainly the year of video! As communicators and business owners, it’s important that you take note of the upcoming trends in the many facets of marketing....
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The Ultimate Guide to Using Emojis in Email Marketing [Infographic]
If you’re on the internet or send text messages regularly, you’ve probably noticed that emojis are incredibly popular among people, young and old. Ever since Apple’s decision to add emoji support to...
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Facebook’s Many Ad Targeting Options [Infographic]
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As...
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How to Use Custom Snapchat Geofilters For Your Next Event
Photo via Unsplash Make your next event memorable with a high-tech personal touch. A great way to personalize your upcoming wedding or holiday party is with a custom Snapchat Geofilter. What is a...
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How to Use Social Media Ads and Paid Search to Increase Sales and Awareness
Photo via Unsplash What is more effective for your next online advertising campaign? Social media or traditional paid search? Read on to learn more about how each strategy works, the benefits of each,...
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How to Design the Perfect Logo [Infographic]
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than...
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The Importance of Social Media and Online Reputation Management
Image courtesy of Pixabay under Creative Commons 0 license No matter where you stand with regards to computers – you long for the days of handwritten letters or you can’t wait for our society to go...
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12 Common Social Media Mistakes and How To Avoid Them [Infographic]
The fast-paced and vast nature of social media makes it incredibly easy to make mistakes, but staying mindful of your actions will keep you from slipping up. Everyone has a different strategy and every...
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Tips for Vetting Out and Beating Your Competitors on Social Media
Photo courtesy of Unsplash under Creative Commons 0 license In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to...
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Social Media Tips from Marketing Pros [Infographic]
With constant updates and new features being rolled out consistently, social media can be difficult to keep up. However, there are a few key strategies you can implement to help you stay on the ball...
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2017 Social Media Demographics [Infographic]
There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet...
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Facebook Messenger Day: How it Can Help Your Business
Image courtesy of Pixabay under Creative Commons 0 license It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss...
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Video Blogging: An Essential for Small Businesses
Image courtesy of Pixabay under Creative Commons 0 license Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and...
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Social Media Marketing Cheat Sheet [Infographic]
The impact of social media marketing on your company’s overall reputation can’t be overstated. However, as we have mentioned before, not every social media channel will give you the same results. For...
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7 Tricks to a Solid Brand Identity
Image courtesy of Pexels under Creative Commons 0 license Brand identity is all about how a consumer perceives you. It involves a few different components, elements like logos, taglines, and the...
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The 5 Keys to Digital Marketing
Image courtesy of Pixabay under Creative Commons 0 license Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at...
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How Shoppers use Pinterest to Guide their Decisions [Infographic]
If you haven’t started marketing your product or services on Pinterest, it’s time to focus some of your attention on this highly successful platform. There’s a reason Pinterest has stayed so popular...
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Company Recon: How to Conduct Research on Instagram
Photo courtesy of Pixabay under Creative Commons 0 Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to...
View Article7 Questions to Answer to Get The Right Facebook Fans [Infographic]
In the beginning stages of building your Facebook presence, the numbers can be a little bit discouraging. It may seem difficult to compete with huge pages that have hundreds of thousands of likes, and...
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Why Advertising Money Must Be Spent on Social Media, Regardless of Your Business
Photo courtesy of Pixabay under Creative Commons 0 According to Pew Research Center, 70 percent of the nation uses social media to engage with people they know, read content, share information, and –...
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The Essentials for a Killer Newsletter Marketing Campaign
Photo courtesy of Pexels under Creative Commons 0 Per Livewire, 54% of the globe uses email – by the end of 2017, there will be 3.7 billion people who log on to get news, communicate with loved ones,...
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Top Five Content Marketing Tips
Image courtesy of Pixabay under Creative Commons 0 license Content marketing is a vital part of business, particularly small and medium-sized businesses. This is because smaller companies can’t rely on...
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Should You Hire An SEO Expert?
Photo courtesy of Pixabay under Creative Commons 0 SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above...
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What You Need to Know About the New Google Posts
Image courtesy of Pexels under Creative Commons 0 license Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it;...
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Live Streaming for Business [Infographic]
Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is...
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Will Social Media Ever Go Away?
Photo courtesy of Pixabay under Creative Commons 0 It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could...
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Social Media Content is the New Storefront [Infographic]
There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has...
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Content Marketing: Why It’s a Must-Do for Every Business
Image courtesy of Pixabay under Creative Commons 0 license Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about...
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How Long Does it Take to Rank in Google? [Infographic]
You work hard to boost your organic SEO, making changes across your website and social media profiles, but just how quickly will these changes affect your rank in Google? There are many factors...
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The Importance of Influencers
Photo courtesy of Pexels under Creative Commons 0 “Influencer” is among the buzzwords we marketing professionals like to throw around. But what exactly is an influencer? And, more importantly, why are...
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Drafting the Perfect Business Email [Infographic]
We send emails daily, almost nonstop. As digital-savvy professionals, we send so many emails that you might not even think twice before hitting the send button. The question is, “how do I ensure that...
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The State of Video Marketing in 2018 [Infographic]
Video marketing is all the rage for businesses large and small, and for a good reason! Video content is more popular than plain text with the average internet browser, online shopper, email subscriber,...
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Social Media Trends and Demographics in 2018
Photo courtesy of Unsplash under Creative Commons 0 license When you’re planning and implementing your marketing strategy, it’s helpful to have a deep knowledge of current social media trends. As the...
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The Current State of Social Media Algorithms [Infographic]
If you’ve been on social media for a while, you’ve likely seen the ups and downs of Facebook and Instagram’s algorithm changes. These changes can be frustrating and confusing for both the marketer and...
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The Importance of Blogging for Your Business
Photo courtesy of Unsplash under Creative Commons Zero license Consumers these days want more than the basic interaction with the businesses and products they use. Building a lasting relationship with...
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Protect Yourself and Your Business from Social Phishing
Image courtesy of Pixabay under Creative Commons 0 license Whenever we take part in social media, we must be aware of social phishing. Social phishing occurs when people use social media accounts –...
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Organic vs. Paid Social: What’s Best For Your Business?
Photo courtesy of Unsplash under Creative Commons 0 license There are many ways to approach marketing, but there’s no question that social media is one of the most effective ways to connect with...
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What You Need to Know About IGTV
Photo courtesy of Unsplash under Creative Commons 0 license Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is...
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Tips to Improve Your Copywriting Technique
Photo courtesy of Unsplash under Creative Commons 0 license Although marketing methods continue to evolve, one technique has remained a mainstay. The power of copywriting can have a profound influence...
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Social Media and Customer Service [Infographic]
Did you know? As many as 78% of customers do not make an intended purchase because the customer service was subpar. Now, more than ever, businesses large and small are expected to handle all customer...
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Why You Should Make Your Content More Personal [Infographic]
It’s 2018–the days of de-personalized, generic content marketing are over. Your audience wants a more tailor-made experience. Your irrelevant ads are no longer tolerated by people on social media, so...
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Essential Video Marketing Statistics [Infographic]
We’ve spoken before about the impact of video marketing, and there’s no denying the power it has in the digital marketing realm. If your brand isn’t utilizing video content in your marketing strategy,...
View ArticleGrow Your Business with Clubhouse
Social networking sites grant businesses the unique chance to engage with their audience on a more personal level. While Clubhouse is relatively new to the scene, the application is making a big...
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How Social Media Users Respond to eCommerce Integrations [Infographic]
eCommerce has been steadily growing over the past several years, but the COVID-19 pandemic elevated this growth as many businesses focused on their digital presence to stay afloat. Additionally, many...
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Essential LinkedIn Stats that You Should Know [Infographic]
LinkedIn has become the go-to platform for those looking for work. With over 800 million unique members, there are endless opportunities to reach your target demographic based on professional...
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